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DataCard SP25 Plus Manual de usuario Pagina 17

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Datacard Group Confidential
Page 17 of 19
April 2007
IMPORTANT DATES
Product Overview – Available via PartnerPage April 20
Price Pages Available via PartnerPage April 20
Sales Training – Web Casts Week of April 16
Product Shipments Start May 18
Official Public Product Launch – Cards Asia Trade show
Datacard.com end-user information available
April 25
PRODUCT SPOTLIGHT STATEMENTS
The following 25 and 75 word positioning statements have been provided to help in the
creation of web content, sales proposals, and other sales/marketing content that you may
need to provide.
25 words:
The affordable Datacard
®
SP25 Plus card printer combines high-quality, dye sublimation and
rewritable card printing technology in an efficient design ideal for single-card printing
applications.
75 words:
The affordable Datacard
®
SP25 Plus card printer combines high-quality, dye sublimation and
rewritable card printing technology in an efficient design ideal for single-card printing
applications. Customers can use this innovative, dual-function printer to produce color photo
IDs, rewritable cards or cards that utilize both technologies. Rewritable printing allows you to
rewrite cards at least 500 times with dynamic information, such as loyalty points, class
schedules or a temporary visitor ID. Visit www.datacard.com/ID for more detail.
COMPETITIVE ANALYSIS
There are numerous rewritable-only printers available in the marketplace as well as
lower-volume dye sublimation printers, but to our knowledge the SP25 Plus card printer is the
only dual functioning printer that can handle dye sublimation and rewritable card printing.
When comparing the SP25 Plus card printer with other low-end card printers, there is really no
comparison. The SP25 Plus card printer is unique in its feature sets and flexibility:
• Unique dual functioning printer with both rewritable printing and direct to card printing
• Ideal for those applications that might require both technologies
• Unmatched and undisputed service and support
• Patented card input and output in front of printer
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