
Price Pages Available via PartnerPage.com April 20
Sales Training – Web Casts Week of April 16
Product Shipments Start May 18
Official Public Product Launch – Cards Asia Trade show
Datacard.com end-user information available
April 25
PRODUCT SPOTLIGHT STATEMENTS
The following 25 and 75 word positioning statements have been provided to help in the
creation of web content, sales proposals, and other sales/marketing content that you may
need to provide.
25 words:
The Datacard
®
SP55 Plus card printer delivers fast speeds and the versatility to print many
different cards. It is perfect for casino/loyalty, education and corporate IDs.
75 words:
The Datacard
®
SP55 Plus card printer delivers fast speeds and the versatility to print many
different cards. It is perfect for casino/loyalty, education and corporate IDs. This fast printer
maximizes productivity for personalizing one- or two-sided cards. It also features optional
magnetic stripe encoding and smart card personalization capabilities, a high-capacity
input/output hopper, a standard LCD panel and optional Ethernet connectivity. Visit
www.datacard.com/ID for more detail.
COMPETITIVE ANALYSIS
When comparing the SP55 Plus printer with other mid volume card printers, there “really is no
comparison.” The SP55 Plus card printer is unique in its multitude of technically advanced
and innovative feature sets, yet flexible and aggressively priced for the market.
The competitive advantages gained with the use of the SP55 Plus card printer:
• Superb image and card quality
• Aggressive pricing
• Feature rich card printer
• Network printer options
• Intelligent supplies technology with optimized ribbon and cleaning system features
• State of the art smart card capabilities
• Field upgradeability for magnetic stripe and/or smart card
• High quality service and support
• Card input and output in front of printer
COMPETITIVE ANALYSIS (Continued)
Datacard Evolis Fargo Zebra
Name SP55 Plus Dualys DTC400 P120i
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